Identifying The Offer
The Association of Women Solicitors presented a very mixed message and needed to assess who and what they were. There is no point being fluffy with some of this countries most successful female solicitors and our analysis of where we thought they were held no punches. They needed to unify under strong branding and also to be able to explain who they were in a short sentence and paragraph. We called in dynamic designers, So Creative to help them come up with a strong modern logo whilst we worked with the committee to define and explain the organisation. We wanted to get across that whilst it was not necessary to join the Association it would fast track a career. Thus we described the AWS as Essential for Success.