I love classic brands like #NIVEA. Uncomplicated simple formulas at a fair price that deserve their share of the shelf. So when NIVEA advertised their in-shower body moisturiser, I was interested. The proposition was good: moisturises instantly to get dressed and go, the bottle told me. Great. No more drying off and then smothering on […]
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Have you noticed how all the interesting food places seem to open up outside of Central London these days? It is logical I suppose, as that is where younger people – who are the main customers of restaurants – hang out after work. I am not including the obvious celebrity hangouts, which are not really […]
Read MoreAs you can see, my new website is now up, although it is pretty much a work in progress. Thanks to Kofi Oppong for my new look
Read MoreWe’re all sneaking off to have a peak at Jamie’s (no we don’t need a last name) 5.30 show to get more ideas on how to get a great meal on the table in half an hour. Why bother with a boring box from the chilled food cabinet if you can put together a great […]
Read MoreWhen considering the most important components that contribute to making a brand a key element has to be consistency. Yes, a font can make a strong statement that becomes essential to the brand essence and true, the pantone has become increasingly significant – if you don’t believe me, then think about Selfridge’s yellow; but unless […]
Read MoreIf you are into networking but can’t face those early mornings, I have discovered a lunchtime BNI off Baker Street. Networking is a real boon to businesses who need to build relationships with companies for business referals, mentoring and collaborations with like minded companies. The usual sets of professionals, media people and business advisors were […]
Read MoreA fresh place to take a journalist is Gauthier in Soho’s Romilly Street. Lovely food, sweet service and a contented hum in the cosy dining room. It feels a bit like someone’s front room, only with a few more tables.
Read MoreP.T. Barnum is supposed to have said these words and presumably that is what Gillian Mckeith thought when she agreed to “I’m a celebrity get me out of here”. However, you can’t but wonder whether in these days of brand match there can be too much publicity – especially when it harms the brand. As […]
Read MoreThere is no point being wishy washy if you want to be known. A strong opinion may divide opinion but it also grabs attention and publicity. Watching the cancer ridden journalist Christopher Hitchens being interviewed by Jeremy Paxman was an affirmation of this point. His black and white views, his refusal to step down from […]
Read MoreLoved the People’s Supermarket, which I watched because I am a fan of Arthur’s. It will be interesting to watch how quickly this non brand morphs into a brand. It is already happening thanks to Arthur’s media exposure. The power of the people is very current right now and is worth considering as a strategy […]
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