P.T. Barnum is supposed to have said these words and presumably that is what Gillian Mckeith thought when she agreed to “I’m a celebrity get me out of here”. However, you can’t but wonder whether in these days of brand match there can be too much publicity – especially when it harms the brand. As an expert on nutrition and a “doctor”, Ms Mckeith needs a certain amount of gravitas to be convincing. Does appearing neurotic and phobic achieve this objective? Another quote attributed to P.T is “there’s a sucker born every minute,”
