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If you believe that you gain when you give, then check out A Busy World, the newest social group that gives.  http://www.abusyworld.com/

I went to Crufts on Saturday where everyone I spoke to was on the defensive about the bad publicity the Kennel Club has received about their breeding policies.  The lesson to be learned is that it can take years to build brand credibility and one programme to crash it down.  Of course they can re-build […]

Astia, the International foundation for entrepreneurs is holding it’s week long bootcamp in London this week and I am running a session on branding and selling through.  I met the participants last night and they were a diverse and dynamic bunch.  If you have not come across Astia before, check out their website on http://astia.org/component/option,com_frontpage/Itemid,779/

I ran a session at The London School of Business last week which was attended by 40 terrifyingly bright women on the cusp of earning their MBA’s and re-entering the business world.  I wanted to develop the idea that they were all unique individuals, not just brilliant people with an MBA.  After all, if you […]

I start my two month mentoring programming for ASTIA tomorrow and will be mentoring Slick Flick; it’s a really clever idea a photo story app.  Check it out on http://slickflick.com/I can see creatives loving it but consumer’s could have great fun with it too.  I had better think about visuals for a credentials presentation!

The hairdresser James Brown got himself into trouble recently because he didn’t follow the PR rules.  So desperate was he to appear cool and hip, that he borrowed street slang from someone else’s culture.  Mostly this doesn’t work.  Ali Gee is different because he parodies the James Brown’s of this world who try to adopt […]

I can’t help being amused at how the Dalai Lama has become a sort of short hand for endorsement.  I was in a seminar recently (Art Geiser, if you want to know) and the trainer told us how The Dalai Lama had given him a blessing.  I am sure the man blesses anyone who wants […]

Gorkana, the cutting edge company that serves both the journalistic and public relations industries alike was impressed enough with Jo Lynn, whom they describe as a veteran to publish her views on coming up with an on line PR strategy.  Veteran we may, be but up to date on the latest media and how to […]